Dell

//DELL// Dell, Inc. is an American multinational information technology corporation based in 1 Dell Way, Round Rock Texas United States, that develops, sells and supports computers and related products and services. Bearing the name of its founder, Michael Dell the company is one of the largest technological corporations in the world, employing more than 103,300 people worldwide.[ Dell is listed at number 41 in the Fortune 500 list. Dell has grown by both increasing its customer base and through acquisitions since its inception; notable mergers and acquisitions including Alienware (2006) and Perot Systems (2009). As of 2009, the company sold personal computers, servers, data storage devices , network switches , software , and computer peripherals. Dell also sells HDTVs, cameras, printers, MP3 players and other electronics built by other manufacturers. The company is well known for its innovations in supply chain management and electronic commerce.

 __// **History:** //__ //Dell traces its origins to 1984, when Michael Dell created PCs Limited while a student at the University of Texas at Austin. The dorm-room headquartered company sold IBM PC-compatible computers built from stock components. Dell dropped out of school in order to focus full-time on his fledgling business, after getting about $300,000 in expansion-capital from his family.//

//In 1985, the company produced the first computer of its own design, the "Turbo PC", which sold for US$795. PCs Limited advertised its systems in national computer magazines for sale directly to consumers and custom assembled each ordered unit according to a selection of options. The company grosse more than $73 million in its first year of operation.//

// **Products:** //

**Scope and brands** Dell's tagline 'Yours is Here', as seen at their Mall of Asia branch in Pasay City, Philippines

The corporation markets specific brand names to different market segments.

Its Business/Corporate class represent brands where the company advertising emphasizes long life-cycles, reliability, and serviceability. Such brands include:


 *  OptiPlex (office desktop computer systems)
 *  Vostro (office/small business desktop and notebook systems)
 *  n Series (desktop and notebook computers shipped with Linux or FreeDOS installed)
 *  Latitude (business-focused notebooks)
 * <span style="color: #000000; font-family: 'Times New Roman',Times,serif; font-size: 150%;"> Precision ( workstation systems and high-performance notebooks),
 * <span style="color: #000000; font-family: 'Times New Roman',Times,serif; font-size: 150%;"> PowerEdge (business servers )
 * <span style="color: #000000; font-family: 'Times New Roman',Times,serif; font-size: 150%;"> PowerVault (direct-attach and network-attached storage )
 * <span style="color: #000000; font-family: 'Times New Roman',Times,serif; font-size: 150%;"> PowerConnect ( network switches )
 * <span style="color: #000000; font-family: 'Times New Roman',Times,serif; font-size: 150%;"> Dell/Compellent ( storage area networks )
 * <span style="color: #000000; font-family: 'Times New Roman',Times,serif; font-size: 150%;">EqualLogic (enterprise class iSCSI SANs )

<span style="color: #000000; font-family: 'Times New Roman',Times,serif; font-size: 150%;">Dell's Home Office/Consumer class emphasizes value, performance, and expandability. These brands include:


 * <span style="color: #000000; font-family: 'Times New Roman',Times,serif; font-size: 150%;"> Inspiron (budget desktop and notebook computers)
 * <span style="color: #000000; font-family: 'Times New Roman',Times,serif; font-size: 150%;"> Studio (mainstream desktop and laptop computers)
 * <span style="color: #000000; font-family: 'Times New Roman',Times,serif; font-size: 150%;"> XPS (high-end desktop and notebook computers)
 * <span style="color: #000000; font-family: 'Times New Roman',Times,serif; font-size: 150%;"> Studio XPS (high-end design-focus of XPS systems and extreme multimedia capability)
 * <span style="color: #000000; font-family: 'Times New Roman',Times,serif; font-size: 150%;"> Alienware (high-performance gaming systems)
 * <span style="color: #000000; font-family: 'Times New Roman',Times,serif; font-size: 150%;"> Adamo (high-end luxury laptop)
 * <span style="color: #000000; font-family: 'Times New Roman',Times,serif; font-size: 150%;"> Dell EMR (electronic medical records).

<span style="color: #ff0000; font-family: georgia,serif; font-size: 170%; text-decoration: none;"> <span style="color: #000000; font-family: 'Times New Roman',Times,serif; font-size: 150%;">//From its early beginnings, Dell operated as a pioneer in the "configure to order" approach to manufacturing delivering individual PCs configured to customer specifications. In contrast, most PC manufacturers in those times delivered large orders to intermediaries on a quarterly basis.//
 * //<span style="color: #ff0000; font-family: Georgia,serif; font-size: 170%;"> Manufacturing //**

<span style="color: #ff0000; font-family: Georgia,serif; font-size: 170%;"> //Technical support//
<span style="color: black; font-family: 'Times New Roman',Times,serif; font-size: 150%;">Dell routes technical support queries according to component-type and to the level of support purchased:
 * 1) <span style="color: black; font-family: 'times new roman',times,serif; font-size: 150%;">Basic support provides business-hours telephone support and next business-day on-site support/ Return-to-Base, or Collect and Return Services (based on contracts purchased at point of sale)
 * 2) <span style="color: black; font-family: 'times new roman',times,serif; font-size: 150%;">Dell ProSupport provides 24x7x365 telephone and online support, a selection of 4 or 6-hour onsite support after telephone-based troubleshooting, and a Mission Critical option with two-hour onsite support, for customers who choose the highest level of support for their most critical hardware assets.

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<span style="color: #ff0000; font-family: Georgia,serif; font-size: 170%;"> //Marketing// <span style="color: #000000; font-family: 'Times New Roman',Times,serif; font-size: 150%;">Dell advertisements have appeared in several types of media including television, the Internet, magazines,catalogs and newspapers. Some of Dell Inc's marketing strategies include lowering prices at all times of the year, offering free bonus products (such as Dell printers), and offering free shipping in order to encourage more sales and to stave off competitors. In 2006, Dell cut its prices in an effort to maintain its 19.2% market share. However, this also cut profit-margins by more than half, from 8.7 to 4.3 percent. To maintain its low prices, Dell continues to //accept most purchases of its products via the Internet and through the telephone network, and to move its customer-care division to India and// //El Salvador.//

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