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**//Acer Incorporated://** Is a multinational information technology and electronics corporation headquartered in Xizhi, New Taipei City , Taiwan. Acer's products include desktop and laptop PCs, tablet computers, servers , storage devices, displays, smartphones and peripherals. It also provides e-business services to businesses, governments and consumers. In the early 2000s, Acer implemented a new business model, shifting from a manufacturer to a designer, marketer and distributor of products, while performing production processes via contract manufacturers. In addition to its core business, Acer also owns the largest franchised computer retail chain in Taipei, Taiwan.



//**History:** //

 Acer was founded by Stan Shih, his wife Carolyn Yeh , and a group of five others as Multitech in 1976, headquartered in Hsinchu City , Taiwan.  It began with eleven employees and US$25,000 in capital. Initially, it was primarily a distributor of electronic parts and a consultant in the use of microprocessor technologies. It produced the Micro-Professor MPF-I training kit, then two Apple II clones ; the Microprofessor II and III before joining the emerging IBM PC compatible market and over time becoming a significant PC manufacturer. The company was renamed Acer in 1987. In 1993, Acer posted record profits of $75 million; 43 percent of that year's net was generated by the DRAM joint venture, considered "the most efficient in the DRAM industry" by some observers. Total sales grew to $3.2 billion in 1994, and net income increased to $205 million, as Acer America turned its first annual profit in the 1990s. From 1994 to 1995, Acer advanced from 14th to ninth among the world's largest computer manufacturers, surpassing Hewlett-Packard, Dell, and Toshiba. //Spinning-off: // In 1998, Acer reorganized into five groups: Acer International Service Group, Acer Sertek Service Group, Acer Semiconductor Group, Acer Information Products Group, and Acer Peripherals Group. Two years later that corporate restructuring did not appear to have made a significant impact on the company overall, and stock prices were falling. Shih restructured again. To dispel complaints from clients that Acer competed with its own products and to alleviate the competitive nature of the branded sales vs. contract manufacturing businesses, Shih spun off the contract business, renaming it Wistron Corporation. The restructuring resulted in two primary units: brand name sales and contract manufacturing. The restructuring also resulted in Acer breaking off several of its smaller operations, including semiconductor design, consumer electronics, and liquid-crystal displays.

Early signs indicated that the spinoff strategy had worked well, especially in Europe, where Acer became a popular PC brand. In 2003, company sales increased 48 percent to $4.6 billion, and helped Acer surpass Japan's Toshiba and NEC, making it the world's fifth largest maker of PCs.

Acer increased worldwide sales while simultaneously reducing its labor force by identifying and using marketing strategies that best utilized their existing distribution channels. By 2005, Acer employed a scant 7,800 people worldwide. Revenues rose from US$4.9 billion in 2003 to US$11.31 billion in 2006.

 **//Products://**

Consumer Desktops  *Acer Aspire Desktop series <span style="font-family: 'Times New Roman',Times,serif; font-size: 140%;"> *Acer Aspire Predator series <span style="color: black; font-family: 'Times New Roman',Times,serif; font-size: 140%;">Business Desktops <span style="color: black; font-family: 'Times New Roman',Times,serif; font-size: 140%;">* <span style="font-family: 'Times New Roman',Times,serif; font-size: 140%;"> Acer Veriton series <span style="color: black; font-family: 'Times New Roman',Times,serif; font-size: 140%;">Consumer Notebooks <span style="font-family: 'Times New Roman',Times,serif; font-size: 140%;"> *Acer Aspire Notebook series <span style="font-family: 'Times New Roman',Times,serif; font-size: 140%;"> *Acer Aspire Timeline series <span style="font-family: 'Times New Roman',Times,serif; font-size: 140%;"> *Acer Ferrari products series <span style="color: black; font-family: 'times new roman',times,serif; font-size: 140%; text-decoration: none;">*Acer Iconia <span style="color: black; font-family: 'Times New Roman',Times,serif; font-size: 140%;">Business Notebooks <span style="font-family: 'Times New Roman',Times,serif; font-size: 140%;"> *Acer TravelMate series <span style="font-family: 'Times New Roman',Times,serif; font-size: 140%;"> *Acer Extensa series.

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